Travel Weekly
By Christina Jelski
Travelers are flocking to the great outdoors, but when they seek lodging near national parks and other nature-focused U.S. destinations, options beyond the campsite can be somewhat scarce.
Meanwhile, on the horizon is the debut of yet another outdoors-focused brand: Field & Stream Lodge Co.
The brainchild of private investment firm Starwood Capital Group and real estate and hospitality group Adventurous Journeys Capital Partners (AJ Capital), Field & Stream Lodge Co. was unveiled earlier this year as a concept "aiming to create modern and affordable lifestyle lodging." Like its competitors, the flag is targeting U.S. markets close to "authentic natural experiences," including national parks, beaches, mountain and ski towns.
With the first Field & Stream Lodge Co. location yet to be announced, Starwood and AJ Capital say they plan to roll out an initial 20 to 25 hotels across the country.